Objective
Managing PPC for high-ticket products requires precision — maintaining strong sales while controlling ACOS. This brand, with over 1,000 premium listings, needed a strategy that balanced profitability with consistent visibility.
Challenges
Continuous adjustment of bids and budgets across categories
High competition in the luxury price segment
Large catalog with varying conversion rates
Maintaining low ACOS without losing sales momentum
Our Approach
We implemented a data-driven PPC strategy using:
Continuous testing of ad placements, keywords, and match types
The BCG Matrix to segment listings by performance potential
The 80/20 Rule to focus spend on top-performing products
Automated bid and budget management for real-time optimization
Results
Improved ad efficiency and reduced wasted spend through optimized campaign grouping
Sales: $59,437.25
Orders: 558
ACOS: 25.45% (maintained under target while sustaining sales volume)
Conclusion
Through strategic PPC segmentation and AI-backed optimization, we successfully maintained a healthy ACOS while driving consistent sales for a high-ticket brand. This case proves that with the right structure and data discipline, profitability and scale can co-exist — even in competitive niches.